Chapter 3. Marketing, Communications, Publicity

Branding

We worked with the University’s marketing staff to create branding for the project. We presented the background story, goals and objectives of the program, and they created various possible logos from which to choose. The theme that emerged was based on the growth process of a tree, which spreads both roots and branches as it grows.

We added these to our brochure and then created a poster, which we put on display during special presentations.

Weblogs

As the project grew, we decided to document the activities through blogs for Teaching Fellows and the Parent Community.

Publicity

We worked with local news media organizations as well as the School District's public relations director to inform the broader community about our efforts. A few news articles were published.

Internal Resources

To enable sharing of internal documents, we utilize a campus-based document sharing tool ("C-Tools") that is based upon Sakai open-source software. If you are a member of the project or have another kind of clearance, you can access the site by clicking here and logging on with your UM uniqname and password.

The site featured a "Resources" section that includes a K-12 Materials Resource Center, Engineering Outreach Sites; Tools, The Ginsberg Center Workshop on K-12 school cultures materials, Relevant Articles, a Teaching Fellows' page, and a page on Teaching Courses. The site also has an "Outreach Handbook" page, which contains most of the documents you find throughout this Guidebook, according to general topic.